Sales engineer by title, shipper by habit, horseman by choice. I write about what I am building and thinking about as it relates to the world of sales, technology, AI, and even horses.
I don't get in the saddle until the horse is ready. Similarly, I'm not going to push a product that isn't a good fit. I work patiently and diligently to build trust and confidence, that's not sales speak, that's horsemanship.
I won't sell what I don't understand, so I build to understand. Nights and weekends, by hand and by agent, I build everything from throwaway prototypes to working SaaS products. When we talk shop, you get a straight answer, not a pitch.
The first time I flew a plane I was overwhelmed by all the knobs, gauges, and inputs. Now it's second nature. I've been through a few sales cycles by now too, and I bring the same attention to detail whether I'm at a conference table or in a Cessna.
Building something, want to collaborate, or just want to say hi? I read everything and reply when I'm off the horse.
calebmkeller@gmail.comUsually replies within a day or two.
